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The next thing I recognized, merchandizing components and the Star Wars logo had been applied from newspaper advertisements to some of the promotion. I built several substantial changes, but it was essentially their style and that I Marvelized it, let's placed it that way. Novak said.I built several substantial improvements, but it was ostensibly their style and I Marvelized it, let us put it that way.” On deeper evaluation, I compared his logo to the images to the Ballantine Books mass market paperback and the mylar poster (all below).